About Shakespeare

NEW FOR 2017

Shakespeare® Catch More Fish®

With the new Shakespeare® Catch More Fish® combo, anglers will have everything they need to enjoy a day on the water. In addition to a Shakespeare rod and reel, the combo also includes top brands in bait and line – Berkley® PowerBait and Gulp® and Stren®. MSRP $29.99-$49.99; $11.99-$14.99 for species specific tackle boxes

Shakespeare’s Catch More Fish combo makes it easy to prepare for a day on the wate Combo pack includes rod, reel, bait and line

COLUMBIA, SC - (July 12, 2017) With the new Shakespeare® Catch More Fish® combo, anglers will have everything they need to enjoy a day on the water. In addition to a Shakespeare rod and reel, the combo also includes top brands in bait and line – Berkley® PowerBait, Gulp® and Stren®.

The Catch More Fish combo features a tacklebox that can be attached to the rod for convenience. The tacklebox includes Berkley bait, species specific tackle and rigging guide – making it easy to prepare for a day full of fishing

A key feature of the combo is the new bungee technology found within the rod. The technology allows the two rod sections to fold together, reducing risk of tip breakage, for storage and tip fly-away prevention. A second bungee connector attaches the tip section to the rod butt. This additional bungee also helps reduce breakage, making the rod easier transport and store.

The Shakespeare reel – found within the Catch More Fish combo – comes pre-spooled with Stren monofilament line. By using this pre-spooled reel, anglers can get to fishing sooner.

Anglers can choose from a variety of reel types – including spinning, spincast and casting. MSRP for the Catch More Fish combo begins at $29.99 and caps at $49.99. Species specific tackle boxes are also available for individual sale with an MSRP of $11.99 to $14.99.

About Pure Fishing, Inc.

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc., a part of Newell Brands’ strong portfolio of well-known brands, is a leader in developing outdoor and active lifestyle products. Additional information can be found at www.purefishing.com.

About Newell Brands

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play. Additional information about Newell Brands is available on the company’s website, www.newellbrands.com.