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  • Welcome to the Next Generation In 1976, Ugly Stik® began a journey that would provide many anglers with their most memorable fishing moments – creating the original Shakespeare Ugly Stik®. The Shakespeare Ugly Stik is known as an icon in the fishing world and very little has changed about the rod since its inception, until now. The new Ugly Stik® GX2™ is set to continue the legacy that was established 37 years ago, As a replacement series Read More
  • Crappie hunting just got more exciting True crappie anglers want specific gear that will fit their needs. Those same anglers are also looking for something that can withstand a wide array of conditions and abuse. Shakespeare has created the new Crappie Hunter™ series of rods and combos specifically designed for the avid crappie angler. Read More
  • Ugly won’t quit The new Ugly Stik® GX2™ rod and reel combos deliver in all aspects of performance and offer the best value and toughest low-profile, spinning, underspin and spincast combos on the market. The full line of GX2 Combos provide anglers of any level the opportunity to select what they feel most comfortable fishing. Read More
  • Warranty & Service Read More
  • Hide-a-Hook Bobber - Hook fish, not parents The Shakespeare® Hide-a-Hook Bobber™, the 2012 ICAST award winner for Best Kids Tackle, has been extremely popular with kids of all ages. However, any adult who has fished with kids know the true value of this product. The Hide-A-Hook bobber puts adults’ minds at ease because there is no fear of getting stuck by a flailing, exposed hook on the end of a child’s fishing rod. Read More
  • Shakespeare Ugly Stik Sets Facebook Mark There is no doubt Shakespeare Ugly Stik is one of the most recognizable rods in the fishing community. This is evident on the store shelves, on the water and now online. A popular site for anglers to share success stories, the Ugly Stik Facebook page has recently eclipsed over 500,000 fans. Read More
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