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  • Welcome to the Next Generation

    In 1976, Ugly Stik® began a journey that would provide many anglers with their most memorable fishing moments – creating the original Shakespeare Ugly Stik®. The Shakespeare Ugly Stik is known as an icon in the fishing world and very little has changed about the rod since its inception, until now. The new Ugly Stik® GX2™ is set to continue the legacy that was established 37 years ago, As a replacement series Read More

  • Crappie hunting just got more exciting

    True crappie anglers want specific gear that will fit their needs. Those same anglers are also looking for something that can withstand a wide array of conditions and abuse. Shakespeare has created the new Crappie Hunter™ series of rods and combos specifically designed for the avid crappie angler. Read More

  • Ugly won’t quit

    The new Ugly Stik® GX2™ rod and reel combos deliver in all aspects of performance and offer the best value and toughest low-profile, spinning, underspin and spincast combos on the market. The full line of GX2 Combos provide anglers of any level the opportunity to select what they feel most comfortable fishing. Read More

  • Warranty & Service

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  • Hide-a-Hook Bobber - Hook fish, not parents

    The Shakespeare® Hide-a-Hook Bobber™, the 2012 ICAST award winner for Best Kids Tackle, has been extremely popular with kids of all ages. However, any adult who has fished with kids know the true value of this product. The Hide-A-Hook bobber puts adults’ minds at ease because there is no fear of getting stuck by a flailing, exposed hook on the end of a child’s fishing rod. Read More

  • Shakespeare Ugly Stik Sets Facebook Mark

    There is no doubt Shakespeare Ugly Stik is one of the most recognizable rods in the fishing community. This is evident on the store shelves, on the water and now online. A popular site for anglers to share success stories, the Ugly Stik Facebook page has recently eclipsed over 500,000 fans. Read More


    Kid’s tackle is the most important tackle. It is the link between creating anglers for life or sitting on the couch playing video games. There was a new Ugly Stik® Youth combo introduced at the ICAST 2013 show in Las Vegas, Nev., and industry leaders recognized it. The Shakespeare Ugly Stik GX2™ Youth combo was awarded the Best Kid’s Tackle Award at the 2013 ICAST show. Read More

  • New Spin on Popular Agility Series

    Anglers tend to look for great looking gear these days as they seek out the best fishing waters. The latest offering from Shakespeare® rings loud and true to today’s angler. The Shakespeare Agility™ series has an aggressive look and possesses many features that even the most seasoned anglers will appreciate. Read More

  • Shakespeare Announces Support to Fishing's Future

    Shakespeare® and Fishing’s Future share the same goal; to help families connect through fishing. This is precisely why Shakespeare announced today its support of the organization with a $5000 cash donation plus $5000 in fishing gear. Read More

  • Shakespeare Hide-a-Hook Bobber Awarded Best Kid's Tackle Award

    The Shakespeare® Hide-A-Hook Bobber™ was awarded with the Best Kids Tackle award at this year's ICAST show in Orlando, Fla. Read More

  • Frequently Asked Questions

    Frequently Asked Questions Landing Page Read More