Shakespeare Fishing Tackle

Press Releases

SHAKESPEARE ANNOUNCES SUPPORT TO FISHING’S FUTURE

Program brings families together through fishing

COLUMBIA, S.C. (March 28, 2013) – Shakespeare® and Fishing’s Future share the same goal; to help families connect through fishing. This is precisely why Shakespeare announced today its support of the organization with a $5000 cash donation plus $5000 in fishing gear.

Established as a mode to reconnect youth with nature, strengthen family relationships, teach environmental stewardship and increase recreational angling, Fishing’s Future is on the leading edge of growing the sport of fishing.

“Shakespeare chose to support Fishing’s Future for several reasons, “said Roxanne Coleman, Senior Field Marketing Manager for Shakespeare, “The program’s mission exemplifies our goals for growing new anglers while creating family bonds through fishing. Fishing’s Future also instructs students on local environmental impact.

The program has gained recognition in a variety of new venues, including schools. This is a good opportunity to solidify Shakespeare as the family fishing brand.”

Shane Wilson established Fishing’s Future. Starting in Texas with a couple of volunteers, Fishing’s Future has grown to ten states with 30 different chapters. All Chapters are run by volunteers using the curriculum and materials developed by Wilson.

“Shakespeare is the basis for introductory anglers,” said Wilson. “We have found that the Ugly Stik rods with spincast reels are the product of choice for teaching families the joy of fishing. They are so reliable and easy to operate, which allows parents and children to connect without the hassle of difficult equipment. When people go fishing with children the first thing to reach for is something easy-to-use and durable – Shakespeare. We are excited that Shakespeare supports our organization. The shared values and goals our two organizations have will reconnect families and develop outstanding family memories.”

For more information on Fishing’s Future visit www.fishingsfuture.org. To learn more about products from Shakespeare visit www.shakespeare-fishing.com

SHAKESPEARE HIDE-A-HOOK BOBBER AWARDED BEST KID'S TACKLE AWARD

Innovative Bobber Wins Big at 2012 ICAST Show

COLUMBIA, S.C. (July 11, 2012) – The Shakespeare® Hide-A-Hook Bobber™ was awarded with the Best Kids Tackle award at this year's ICAST show in Orlando, Fla. The Hide-A-Hook Bobbers are remarkably fun to fish with, allowing kids to catch fish safely. Selection of awards was voted on by attending media members at the 2012 ICAST Show.

Between untangling line, pulling off weeds and dodging hooks, taking kids fishing can be a full-contact sport at times. Nothing ruins a day on the water quicker than a hook buried in the hand, arm or head.

"The Hide-A-Hook Bobber is completely innovative," said Casey Davidson, Shakespeare Product Manager. "The Best Kid's Award at ICAST is a reflection of dedication to enhancing the beginning angler's experience on the water. Plus, we think parents appreciate fewer hooks and tangles throughout a day of fishing."

There weren't many solutions for parents besides staying away from the water – until now. The Hide-A-Hook Bobber™ is the newest creation from Shakespeare® that keeps fishing safe and enjoyable for both parents and kids.

Brilliantly innovative, the Hide-A-Hook Bobber secures a jig head into the body cavity of the bobber, allowing kids to "Hook Fish, Not Parents™." Once the line is cast into the water the jig head sinks out of the bobber and into open waters. On the retrieve, the unique design allows the jig head to retract back into the bobber making it a weedless experience for easy transport to the next fishing hole.

The design of the Hide-A-Hook Bobber gives kids and parents a completely hassle-free system. It's pre-rigged and the weight of the bobber allows for easy casting and fewer tangles, which gives kids and parents more time to enjoy fishing.

The Hide-A-Hook Bobber is packaged as a fully equipped tackle kit, with two Hide-A-Hook Bobbers, a jar of Berkley® Gulp!® Waxies, extra jig heads, bobber stoppers and a kid's fishing guide. The Hide-A-Hook Bobber Kit is available in Barbie®, Disney® Cars® and Spiderman® kits.

MSRP for the Shakespeare Hide-A-Hook Bobber is $11.99

To watch a video on the Hide-A-Hook Bobber click here.

About Pure Fishing, Inc.

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.

About Jarden Corporation

Jarden Corporation is a leading provider of global consumer products with a portfolio of over 100 trusted, quality brands sold in more than 100 countries. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 25,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com.

Pure Fishing Invests In Future Fisherman

Donations to Further Knowledge of Fishing in Today's Youth

COLUMBIA, S.C. – Reading, writing, and arithmetic seem a bit passé. Students today study anything from engineering to Mozart to interior design. Even fishing and conservation are on the curriculum in public schools with the help of the Future Fisherman Foundation and a grant from Pure Fishing.

"Pure Fishing is actively involved with youth aquatic education," said David Lund, Vice President of Marketing -The Americas. "We are dedicated to engaging the public in fishing and conservation education and programs. We believe it is our responsibility to recruit new anglers. Bringing fishing opportunities to high school and middle school students is one way to fulfill that mission."

Recent studies have shown that if a person does not engage in fishing activities by the age of 18, chances are they will never develop an interest. The Future Fisherman Foundation helps public, private and charter schools incorporate the benefits and rewards of fishing, boating and aquatic conservation activities into their school curriculum. Training and resources are available to school-based programs for grades K-12.

"Pure Fishing's generous donation will enable us to teach our curriculum to educators who want to incorporate youth fishing activities into their learning programs," said Foundation Executive Director Keith Sutton. "It also will allow us to begin creating online training opportunities that give educators a head start at implementing new programs in their communities. Without Pure Fishing's support, this wouldn't have been possible. We're very appreciative they've shown leadership in supporting youth fishing education programs throughout the U.S."

Pure Fishing also is supporting F3's new Tackle for Educators program, which is designed to provide reasonably priced tackle for use by youngsters learning how to fish. "Qualified educators who sign up for the program can purchase rods, reels, fly-fishing tackle, accessories and more from a portfolio of Pure Fishing brands that includes Shakespeare, Berkley, Stren, Pflueger, Mitchell, Johnson and more," said Teresa Rodriguez, the Foundation's Director of Education.

Students in classrooms across America are learning everything from fish anatomy to how to bait hooks thanks to the Future Fisherman Foundation grant program. And with support from industry leaders like Pure Fishing, next year more students will be heading to the pond for final exams.

For more information on the popular fishing tackle brands from Pure Fishing log in to www.purefishing.com. To learn more about the Future Fisherman Foundation go to www.futurefisherman.org.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.

About Jarden Corporation.
Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, First Alert®, Forster®, Hoyle®, JavaLog®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell® and Pine Mountain®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain™; and Outdoor Solutions: Abu Garcia®, All Star®, Berkley®, Campingaz®, Coleman®, Exofficio®, Fenwick®, Gulp!®, JT®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Pflueger®, Rawlings®, SevenStrand®, Sevylor®, Shakespeare®, Spiderwire®, Stearns®, Stren®, Trilene®, Ugly Stik® and Volkl®. Headquartered in Rye, N.Y., Jarden has over 20,000 employees worldwide. For more information, please visit www.jarden.com.

SHAKESPEARE CASTING AND SOUND KITS AWARDED BEST KID'S TACKLE AWARD AT 2011 ICAST

COLUMBIA, S.C. (July 15, 2011) – The Shakespeare® Kid's Sound Kits were awarded with the Best Kids Tackle award at this year's ICAST show in Las Vegas, Nev. The Sound Kits are highly interactive, giving young anglers a chance to learn while having fun.

The awards are given each year to the best products in each category, which is voted on by select ICAST attendees that includes active editorial journalists and retailers.

Young anglers looking for the next step in fishing gear can turn to the Shakespeare Kid's Sound Kits. This spincast combo is ideal for kids just getting started in their fishing

adventures.

"The Shakespeare Kid's Sound Kits are designed to make fishing fun and exciting for young anglers," said Casey Davidson, Shakespeare Product Manager. "Winning the award for Best Kid's Tackle is a testament to the hard work that the entire team placed in this project. These kits are highly interactive, giving young anglers a unique fishing experience."

Shakespeare introduces a new way to grasp the attention and excitement for our junior anglers. The Sound Fishing Kits are sure to captivate kids and keep them casting all day long.

These new Shakespeare kits feature favorite movie and character sounds from Disney PIXAR Cars®, Lucas Films®, Star Wars™ and Disney® Fairies. These great kits bring the magic of sound into fishing. Each kit comes programmed with three fun and unique sounds that play on every cast. Kids will learn to fish and be entertained by these exciting new kits.

The Casting and Sound Kits feature a 2'6" all-in-one rod and reel with line. Each kit also comes with foam target and hook for fun and safe casting inside or outside the home.

The Cars kit plays honking horns, squealing tires and revving engines. While the Star Wars kit plays a light saber and Anakin Skywalker voice clips. The Disney Fairies kit plays tinker bell rings and pixie dust spreading sounds.

Youth will also enjoy the interactive "Try Me" packaging that is available with each model. These Casting Game and Sound Kits will liven any fishing trip up and have an MSRP of $16.99.

Pure Fishing Invests In Future Fisherman

Donations to Further Knowledge of Fishing in Today’s Youth

“Pure Fishing is actively involved with youth aquatic education,” said David Lund, Vice President of Marketing -The Americas. “We are dedicated to engaging the public in fishing and conservation education and programs. We believe it is our responsibility to recruit new anglers. Bringing fishing opportunities to high school and middle school students is one way to fulfill that mission.”

“Pure Fishing’s generous donation will enable us to teach our curriculum to educators who want to incorporate youth fishing activities into their learning programs,” said Foundation Executive Director Keith Sutton. “It also will allow us to begin creating online training opportunities that give educators a head start at implementing new programs in their communities. Without Pure Fishing’s support, this wouldn’t have been possible. We’re very appreciative they’ve shown leadership in supporting youth fishing education programs throughout the U.S.”

Pure Fishing also is supporting F3’s new Tackle for Educators program, which is designed to provide reasonably priced tackle for use by youngsters learning how to fish. “Qualified educators who sign up for the program can purchase rods, reels, fly-fishing tackle, accessories and more from a portfolio of Pure Fishing brands that includes Shakespeare, Berkley, Stren, Pflueger, Mitchell, Johnson and more,” said Teresa Rodriguez, the Foundation’s Director of Education.

For more information on the popular fishing tackle brands from Pure Fishing log in to www.purefishing.com. To learn more about the Future Fisherman Foundation go to www.futurefisherman.org.

Pure Fishing Teams Up With The Boy Scouts Of America

Shakespeare®, Berkley® and Stren® Help BSA National Jamboree Celebrate 100th Anniversary of Scouting

COLUMBIA, S.C. – Pure Fishing has been named the exclusive fishing tackle provider for the 2010 Boy Scouts of America National Jamboree, celebrating 100 years of the Boy Scout organization. "This is the beginning of a great relationship between our company and the Boy Scouts," said David Lund, Vice President of Marketing -The Americas. "These fine young citizens will discover more about the joys of fishing and the outdoors. They'll learn about conservation and the responsible stewardship of the environment. The scouts will be better prepared for their future."

Pure Fishing’s program development work with the BSA creates a stronger fishing and conservation presence at the Jamboree. Pure Fishing will operate educational exhibits such as the Berkley PowerBait Fish Tank, a fishing line knot tester, casting technique demonstrations and an Eco Conservation Display. Scouts can earn a one-of-a-kind special issue Fish Hook Lake Patch by catching a fish during the Jamboree.

Scouts will be fishing with tackle from the popular brands of Shakespeare, Berkley and Stren. Tackle includes Shakespeare rod and reel combos, Berkley Gulp! Earthworms and Gulp! Catfish bait and Stren monofilament fishing line.

“The Boy Scouts of America is very pleased and impressed with the amount of support Pure Fishing is bringing to our Jamboree,” said Ben Jelsema, Chairman BSA Fishing Task Force. “Everyone expects 2010 to be the biggest, most dynamic and rewarding fishing venue for the scouts ever.” “The fishing program at Fish Hook Lake is one of the most popular events at the Jamboree,” explained Jelsema. “In our last Jamboree in 2005, we had over 50,000 Scouts participating in the fishing venue where over 18,000 fish were caught averaging 1-½ pounds each. Pure Fishing will add to the program and will help ensure each Scout will have fun and exceed their fishing expectation.”

Over 300,000 people from across the globe, including over 40,000 Scouts and BSA staffers, are scheduled to convene at Fort A.P. Hill in Caroline County, Virginia this July 26. The 10-day event location will temporarily be the third largest city in the state, complete with its own zip code. The jamboree program reflects the skills of Scouting—physical fitness, environmental conservation, our national heritage and the true spirit of Scouting. Amid the thousands of colorful tents that will house participants and provide program and support services, there is an infrastructure that provides a safe and secure environment at Fort A.P. Hill. Everything from bus systems, telephone and internet, to first-aid stations and a hospital, police and fire departments, post offices, food warehouses, a daily newspaper, and retail stores (trading posts and concession stands) provide all the support and program services needed for an outstanding event.

Scouts will enjoy many different experiences such as fishing, fly fishing, rappelling, scuba, kayaking, rafting and sailing. Additional activities include trap shooting, archery, bikeathlons, buckskin games, confidence courses, conservation trail and more. Daily activities include an incredible merit badge midway, arts and sciences, a re-creation of Baden-Powell’s original Scout camp on Brownsea Island, an American Indian village, regional entertainment stages and other activities. The arena shows are a highlight for all participants.

For more information about Pure Fishing visit PureFishing.com. Go to scouting.org for more information on Boy Scouts of America, the 2010 National Jamboree and how to become a scout or scout volunteer.

About RBFF.
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers’ Legacy™.

SHAKESPEARE® OFFERING MONEY BACK ON FISHING LICENSE PURCHASE

Offer Promoted in Partnership with TakeMeFishing.org

COLUMBIA, S.C. (April 1, 2010) – Shakespeare and Take Me Fishing™ are partnering to promote fishing among youth, adults and families. Potential anglers that purchase $30 or more of Shakespeare kits* or combos* and also purchase a 2010 fishing license can submit their claim form and receive $10 dollars back. Click HERE to view promotion details.

“This promotion is a great way to strengthen the excitement of fishing,” said Mike Phillips, Shakespeare Brand Manager. “We want more families to enjoy the outdoors together and save some money in the process. Take Me Fishing and Shakespeare encourage parents to take action and get families active in the outdoors.”

The promotion will kickoff just in time for the spring fishing season beginning April 1, 2010 and expires August 31, 2010.

Take Me Fishing, the boating and fishing communities’ award-winning national campaign, helps boaters and anglers of all ages and experience levels learn, plan and equip for a day on the water. The campaign Web site, TakeMeFishing.org, features tips and how-to’s that can be used all over the country, tools to design your dream boat, information on how to get a fishing license and an interactive state-by-state map that allows visitors to find the perfect boating and fishing spot by interest.

“We’re pleased to promote this great offer on TakeMeFishing.org,” said Recreational Boating & Fishing Foundation (RBFF) President and CEO Frank Peterson. “We want to inspire boaters and anglers to get out on the water, which will ultimately help protect the legacy of the sport and the future of our nation’s waterways.”

Shakespeare recently introduced the Catch More Fish series of complete fishing combinations. These all-inclusive and inexpensive fishing kits include Shakespeare rods and reels, Stren® line and Berkley® baits; everything the average angler needs to catch more fish. More importantly, the Catch More Fish combinations take the guess work out of buying fishing equipment as each combination is matched to a specific species of fish or type of fishing.

For more information about Shakespeare go to Shakespeare-Fishing.com and to learn more about Take Me Fishing go to TakeMeFishing.org.

*Shakespeare Ugly Stik kits or combos are not included in this promotion.

Product Recall

Click HERE to download pdf version of this press release.

Pure Fishing Recalls Children's Fishing Game Due to Violation of Ban on Lead in Paint

Firm’s Recall Hotline: (800) 466-5643

CPSC Recall Hotline: (800) 638-2772

CPSC Media Contact: (301) 504-7908

WASHINGTON, D.C. – The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed. (To access color photos of the following recalled products, see CPSC’s Web site at www.cpsc.gov.)

Name of product: Shakespeare Casting Game and Fishing Kits

Units: About 2,600

Distributer: Pure Fishing Inc., of Columbia, S.C.

Hazard: The label on the fishing rod contains a surface coating containing high levels of lead in violation of the ban on lead in paint, 16 C.F.R. 1303.

Incidents/Injuries: None reported.

Description: The recalled Shakespeare Casting Game and Fishing Kit consist of a red and blue rod and reel with red foam targets and hook. The label is found on the front of the reel and reads “Casting Fun”.

Sold by: Specialty fishing retailers nationwide from November 2008 through January 2009 for about $15.

Manufactured in: China

Remedy: Consumers should immediately take the recalled game away from children and call Pure Fishing for a free replacement product or full refund.

Consumer Contact: For additional information, contact Pure Fishing at (800) 466-5643 between 8 a.m. and 5 p.m. ET Monday through Friday, or visit the firm’s Web site at www.purefishing.com .