blank Jobs Links Contact us

Products Our history Where to Buy Success stories Service Antiques Youth education Ads/articles Guides

Press releases

Product Recall

Click HERE to download pdf version of this press release.

Pure Fishing Recalls Children's Fishing Game Due to Violation of Ban on Lead in Paint

Firm’s Recall Hotline: (800) 466-5643

CPSC Recall Hotline: (800) 638-2772

CPSC Media Contact: (301) 504-7908

WASHINGTON, D.C. – The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed. (To access color photos of the following recalled products, see CPSC’s Web site at www.cpsc.gov.)

Name of product: Shakespeare Casting Game and Fishing Kits

Units: About 2,600

Distributer: Pure Fishing Inc., of Columbia, S.C.

Hazard: The label on the fishing rod contains a surface coating containing high levels of lead in violation of the ban on lead in paint, 16 C.F.R. 1303.

Incidents/Injuries: None reported.

Description: The recalled Shakespeare Casting Game and Fishing Kit consist of a red and blue rod and reel with red foam targets and hook. The label is found on the front of the reel and reads “Casting Fun”.

Sold by: Specialty fishing retailers nationwide from November 2008 through January 2009 for about $15.

Manufactured in: China

Remedy: Consumers should immediately take the recalled game away from children and call Pure Fishing for a free replacement product or full refund.

Consumer Contact: For additional information, contact Pure Fishing at (800) 466-5643 between 8 a.m. and 5 p.m. ET Monday through Friday, or visit the firm’s Web site at www.purefishing.com .


Organizational Announcement

Effective January 1, 2009, Gary Remensnyder will assume responsibilities as Executive Vice President of Sales – North America. Steve Smits will report to Gary as a Senior Vice President. During the next several weeks Gary and Steve will be working together to evaluate the most effective structure for our go to market strategy for North America.

Gary Remensnyder, currently SVP Sales – Wal-Mart, joined the business in November 2007 following a 13 year career with K2, Inc. He dedicated the first eleven years to Shakespeare Fishing Tackle Company, holding the SVP of Sales and Marketing role prior to his promotion to President and General Manager of Brass Eagle. In November of 2007, Gary rejoined the fishing business, initially as President of Columbia Operations and most recently leading our Pure Fishing-dedicated Wal-Mart team in Bentonville, Arkansas. Gary will continue to report directly to me and his family will relocate to Columbia, South Carolina in the coming months.

I want to thank Steve for the leadership he has provided to our North America sales team and look forward to his continued contributions to our company.

Thank you for your continued support.



New World Record Catfish Caught With Shakespeare Rod.

Eliot from Dallas, GA was fishing on Capt. Darryl Smith's boat in September of '08 when he hooked up with this 52 pound 14 ounce flathead catfish. Capt. Darryl had Eliot fishing cut herring on a Shakespeare Ugly Stik Tiger rod with a Pflueger baitcast reel. This fish was confirmed by the IGFA on Sept. 30th as a world record for the age group (11-16). It broke the previous record by 20 lbs.

Click to see larger picture



7 Foot Freshwater Alligator Gar Landed on Shakespeare Gear

When you target the biggest fish in fresh water, you'd better have equipment that can meet the challenge. This 7ft, 154lb alligator gar is at the top of the food chain and was caught, tagged, and released from the Trinity River in East Texas using Shakespeares 8' Powerod armed with a Penn 760 Slammer spinning reel, and spooled in Berkley's Big Game Hollow Braid 180lb test with Seven Strand Duratest 175lb leader cable. You wanna take a picture of your next trophy? Better have the right gear...I did.

Article Courtesy of: Scott Turnage G3 Sportsman

Click to see larger picture




North Carolina State Record Caught on Barbie Combo

Fishing on August 5th, David Hayes of North Carolina never thought he would land the new North Carolina Channel Catfish state record, especially on a Shakespeare Barbie Rod n’ Reel combo. Hayes was holding the Barbie combo for his granddaughter Alyssa, when the 21-pound, 1-ounce catfish took the line and ran. At 32 inches long and 22˝ inches around, the big cat was longer and nearly bigger around than the length of the rod that caught it. "Alyssa asked if I would hold her Barbie Rod n’ Reel while she went to use the restroom," Hayes said. "A few seconds after she left the fish took the bait and the fight was on. I didn’t think the Shakespeare rod would hold, but it outlasted the record cat. I would never think about using anything other than a Shakespeare after what I saw." After hauling in the big fish Hayes and Alyssa put the fish on ice and took it to a nearby wildlife biologist, who advised them to have the fish officially weighed. Still holding the Barbie Rod n’ Reel, the pair went to a local grocery store and weighed it on a digital scale. Hayes catch topped the previous record of 18 pounds, 5 ounces caught in 2007.

Click to see larger picture



2006 Take Me Fishing Manufacturer of the Year

Shakespeare Fishing Tackle was named the Take Me Fishing Manufacturer of the Year. Shakespeare was selected for their support of the national Take Me Fishing campaign incorporating elements in their own marketing efforts. The company has incorporated the Take Me Fishing logo and imagery into various marketing materials. The award was given to Shakespeare during the 2006 ICAST show in Las Vegas.

Click award to see larger picture



2007 IGFA Freshwater Rod Award

Shakespeare earned the first place IGFA world record achievement award in the freshwater rod category (International Game Fish Association.) In 2007, Shakespeare rods hauled in more freshwater world records than any other brand. Sure, we're proud of this award, but it's America's fishermen and women that deserve the credit. Many of them fish long and hard for their favorite species and we are thankful that they trust Shakespeare to get the job done. Thanks to you, Shakespeare is #1 again.

Click award to see larger picture



Ugly Stik XTools Ladyfish Ugly Stik Lite
blank