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How do I order parts for my reel?

All parts are available for reels five years old or less. Call the Service Center at 800-347-3759 or email shakespeare@purefishing.com. To fill your order we need:
  • Reel model number
  • Part number from reel schematic
  • And possibly the color and approximate age of the reel
If you are missing any of this information, have the reel handy and call us. We can help you determine what you need.




Ugly Stik XTools Ladyfish Ugly Stik Lite
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