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Serving the fishing community for over 100 years!

Service

Rods – Replacement of Your Shakespeare® or Ugly Stik® Rod

Shakespeare® does not offer repair or parts for Shakespeare® or Ugly Stick® rods. If your rod failed due to a manufacturing defect and is still under warranty, we will be happy to replace it with a new rod of the same or comparable model. If your rod is within the original warranty period, Shakespeare® will need to inspect your rod to determine the nature of the defect. Shakespeare® is not responsible for normal wear and tear, nor failures caused by accidents, abuse, alteration, modification, misuse or improper care. This applies to either rods purchased separately or as a combo unit.

To help us provide the best service to you please print out and complete a Product Repair/Replacement Form. Send your complete damaged rod, a completed Product Repair/Replacement Form and a check or money order payable to Pure Fishing for $9.95 postage and handling to the address below. Also include a copy of your dated receipt if you are requesting replacement under warranty. Package your rod securely in a disposable container, as we do not return rod tubes.

Product Repair/Replacement Form


Reels – Service for Your Shakespeare® Reel

We'd like to help you maintain your Shakespeare® reel so that you may continue to fish with confidence. If you have an issue with your reel that requires repair we suggest that you send it to our service center for evaluation by a trained technician.

To help us best service your reel, please print out and complete a Product Repair/Replacement Form. Include the completed form, plus a check or money order payable to Pure Fishing for $6.75 handling and return shipping, with your reel when you send it in for repair. Also include a copy of your dated receipt if you are requesting repair under warranty. Package your reel carefully to avoid damage. We suggest sending your reel via UPS or Fed-Ex (keep the tracking number). If you would rather send your reel by mail, remember to insure your package.

Note: Residents of Hawaii, Alaska and U.S. territories will be billed for return shipping via registered priority mail.

Product Repair/Replacement Form


In the U.S. & Canada (Rods and Reels)

Shakespeare® Customer Service
1900 18th Street
Spirit Lake, IA 51360

(800) 466-5643

In Canada (Reels)

Mike's Reel Repair
108 - 31060 Peardonville Road
Abbotsford, BC V2T 6K5
(604) 855-1119
orders@mikesreelrepair.com

- OR -

Rockey's Reel Repair
10 Brammer Drive
Orilla, ON L3V 7T4
(705) 325-3526

For all other Shakespeare® products, please contact us at:

In the U.S.

(800) 466-5643

In Canada

(519) 750-0100


Old Reels

Shakespeare® has been in business for more than 100 years.
For antique reel parts contact:

Glenn’s Rod & Reel Service
2210 east 9th Street
Des Moines, IA 50316
(515) 262-2990



WARRANTIES

Ugly Stik® Rods

5 Year Warranty

Limited Warranty I:
For 60 days from the date of purchase, the Shakespeare Company will replace or refund the purchase price of your Ugly Stik Series rod if you are not totally delighted with the way it feels, handles, and fishes.

Limited Warranty II:
For five (5) years from the date of purchase, the Shakespeare Company will replace your Ugly Stik Series rod if it breaks, snaps, or cracks while you are fishing.


7 Year Warranty

Limited Warranty I:
For 70 days from the date of purchase, the Shakespeare Company will replace or refund the purchase price of your Ugly Stik Series rod if you are not totally delighted with the way it feels, handles, and fishes.

Limited Warranty II:
For seven (7) years from the date of purchase, the Shakespeare Company will replace your Ugly Stik Series rod if it breaks, snaps, or cracks while you are fishing.


Shakespeare® Rods, Reels, and all other products

1 Year Limited Warranty

For one year from the date of purchase, the Shakespeare Company, at its option, will replace rods, reels and all other products when found to be defective in material or workmanship. Shakespeare will have no other obligation and will not be liable for incidental or consequential damages.

***Note: Color of replacement product may vary.


For all warranties

Limited warranty does not cover damage by addition to or alteration of the product, accident, abuse, or normal wear. Limited warranty does not extend to products which are put to commercial or rental use.

Shakespeare will have no other obligation and will not be liable for incidental or consequential damages.

Shakespeare makes no implied warranty of MERCHANTABILITY OR FITNESS for any period beyond the duration of this limited warranty. Some state laws do not allow exclusion of incidental or consequential damages or limitation of the duration of implied warranties, so the above exclusions might not apply to you. This warranty gives you specific legal rights and you may have other rights which vary from state to state.


Ugly Stik XTools Ladyfish Ugly Stik Lite
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