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  • Tackle Tips: Buying Rods and Reels for Ladies Tackle makers have made stronger efforts to tailor rods and reels to the female fisherman in recent years, and retailers have made it easier for shoppers of both sexes to find them. Read More
  • Welcome to the Next Generation In 1976, Ugly Stik® began a journey that would provide many anglers with their most memorable fishing moments – creating the original Shakespeare Ugly Stik®. The Shakespeare Ugly Stik is known as an icon in the fishing world and very little has changed about the rod since its inception, until now. The new Ugly Stik® GX2™ is set to continue the legacy that was established 37 years ago, As a replacement series Read More
  • Crappie hunting just got more exciting True crappie anglers want specific gear that will fit their needs. Those same anglers are also looking for something that can withstand a wide array of conditions and abuse. Shakespeare has created the new Crappie Hunter™ series of rods and combos specifically designed for the avid crappie angler. Read More
  • Ugly won’t quit The new Ugly Stik® GX2™ rod and reel combos deliver in all aspects of performance and offer the best value and toughest low-profile, spinning, underspin and spincast combos on the market. The full line of GX2 Combos provide anglers of any level the opportunity to select what they feel most comfortable fishing. Read More
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  • Teach Your Kids to Fish in 10 Easy Steps Fishing with kids is a great family outdoors activity. To make the experience fun, safe and pressure free, consider these 10 steps. Read More
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